The jewellery market in India is abuzz with new trends tirelessly, changing its course in the blink of an eye. In such a competitive market, Nakshatra  relentless passion for crafting the unique needed an incredible storyline to strongly advocate its core.  principles- Craftsmanship, Quality, Service and Purity exuding a strong sense of luxury.

Art of Mirage strategy was adopted to maximize the visibility of the brand. Hence, taking into consideration the multiple touch points our target audience is exposed to, we devised an all-encompassing digital marketing strategy with a responsive web design, SEO copy with a modern portfolio, social media campaigns, emails and infographics.

The social media campaigns with an elegant and quirky twist brought out the real essence of Nakshatra designs. From Facebook posts to email marketing, our strategy was completely consumer-centric that enhanced the customer engagement with the brand, leading to more sales and brand loyalty.